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Role of Team Member Employer branding is not just about being an employer; it’s about being a partner, a mentor,
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Not every professional can say they chose HR before they even understood what it meant. But Dahami Pathirana isn’t every professional.
His first real encounter with HR was during a school visit to an MAS factory. What caught his attention wasn’t the hum of the production lines or the scale of the operation—it was the quiet, yet pivotal presence of the HR team behind the scenes.
They weren’t in the spotlight,” Dahami recalls. “But they were the ones holding it all together. That clicked with me.
From that moment, HR became the goal. With a background in mathematics and science, most people expected him to follow the typical engineering or tech path. Instead, he made an unconventional move, repeating his A/Ls in commerce just to qualify for a degree in HR. It wasn’t popular, but it was bold and deliberate.
“This wasn’t a fallback. I made a calculated shift because I saw long-term value in HR—value in people, systems, and leadership.”
Today, Dahami leads Talent & Organization Development at Union Assurance PLC, overseeing a wide spectrum of responsibilities such as talent acquisition, employer branding, talent management, employee experience, and DE&I. With over 13 years in the field, including seven years rising through the ranks at Union Assurance, he’s built a reputation for combining structure with empathy, strategy with precision.
In Dahami’s view, recruitment is too often treated like a reactive process. That’s not how he operates.
“You don’t build high-performing teams with guesswork. You need clarity, data, and a strong sense of accountability, for both the business and the candidate.”
That belief led him to re-engineer Union Assurance’s recruitment approach especially in its bancassurance vertical, where hiring speed, geographic accuracy, and alignment with banking partners are critical.
He spearheaded the use of data-backed manpower planning, customized career outreach campaigns across regions, and implemented predictive forecasting tools to map future talent needs. The recruitment team became more than a hiring unit, they became a strategic partner to the business.
“We don’t just look at how many people we need. We look at where we need them, why we need them, and what kind of person fits, not just in the role, but in our culture.”
One of Dahami’s guiding principles is clarity.
“We tell candidates exactly what they’re walking into. If there are challenges, we communicate them clearly. That honesty helps us attract people who are resilient and realistic.”
This transparent approach not only filters the right kind of talent but also protects the company’s brand. His team has built a candidate experience that’s sharp, respectful, and human, even when the answer is “no.”
“Most recruiters leave candidates in the dark. We don’t. We believe every interaction is part of our employer brand.” That commitment extends to internal talent pools as well. Dahami has developed a database that tracks high-potential candidates even those who didn’t make the cut the first time. If the right role opens up later, they already have a relationship.
Furthermore, Dahami is a strong advocate for data-driven HR, but he’s not one to let numbers dictate every decision.
Data gives you speed, insight, and direction. But if you lose sight of the person behind the data, you’ll make the wrong call.
He’s known for keeping a tight pulse on key recruitment metrics such as conversion rates, time-to-hire, dropout points in the funnel but balances it with interview insights, behavior observation, and role alignment. It’s not about hiring fast; it’s about hiring right.
In a business environment that demands agility, Dahami focuses on sustainable hiring. That means preparing the organization for future talent needs and not just filling seats.
He works closely with department heads to identify future skills, cross-skill existing employees, and develop targeted sourcing strategies that minimize turnover.
“The biggest waste in recruitment isn’t in hiring – it’s in re-hiring for the same role six months later. That’s where planning makes all the difference.”
His approach is methodical but flexible. It’s about knowing when to push, when to pause, and when to recalibrate while always aligned with business objectives.
Dahami doesn’t sugarcoat the reality of the profession. He’s clear: HR isn’t soft. It’s strategic, fast-paced, and demands both backbone and emotional intelligence. His advice for aspiring professionals:
In conclusion, Dahami also believes the real power of HR lies in the heart.
“You need to care about people, their growth, and their potential. Data will give you clarity, but empathy gives you direction.”
At Union Assurance, that belief is embedded into every policy, campaign, and hiring decision. It’s a dream that started on a school trip. And he’s been walking toward it, one thoughtful hire at a time.