Employer Branding in Sri Lanka: Evolution of Social Media and Embracing the Role of Team
Role of Team Member Employer branding is not just about being an employer; it’s about being a partner, a mentor,
Role of Team Member Employer branding is not just about being an employer; it’s about being a partner, a mentor,
“HR is more than a department; it is a fundamental pillar of business operations.” In the realm of business operations,
SLTC Research University (Sri Lanka Technology Campus) has taken a significant step towards enhancing student career prospects by partnering with
In today’s dynamic work environment, effective HR management requires more than traditional practices—it demands strategic foresight, innovative thinking, and a
Being an HR leader isn’t just about managing employees; it’s about fostering business growth and innovation. Manoj Rathnayake, the Group
In today’s rapidly evolving business landscape, the essence of effective leadership extends beyond traditional metrics of success. Leaders are no
Blue Lotus 360, a leading Cloud SaaS ERP solutions provider, has announced the appointment of Vipula Gunaratne as Deputy General Manager – Sales & Marketing. This strategic move strengthens Blue Lotus 360’s leadership team and reaffirms the company’s commitment to driving commercial growth, expanding its customer base, and enhancing its ecosystem around its partner network.
Vipula Gunaratne is a seasoned business leader with extensive expertise in branding, communications, and strategic marketing. He has overseen several subsidiaries, including Abans Environmental Services (Pvt) Ltd, Cleantech (Pvt) Ltd, and Facilities Management Integrated (Pvt) Ltd, as the Head of Branding & Communications at Abans Group. Additionally, he managed AB Securitas (Pvt) Ltd, AB Securitas Bangladesh, ABS Courier (Pvt) Ltd, and DOK Solutions Lanka (Pvt) Ltd in the same capacity before joining Blue Lotus 360. In these roles, he successfully led integrated marketing campaigns, stakeholder engagement projects, and sustainability programs that significantly enhanced the companies’ market presence. He also played a crucial role in developing brand identities, corporate communications, and public relations strategies.
Commenting on his new appointment as Deputy General Manager – Sales & Marketing at Blue Lotus 360, Vipula Gunaratne stated:
It is a privilege to join Blue Lotus 360 at this moment of tremendous expansion and innovation. I am excited to apply my expertise in branding, sales, and business development to help the company, which is revolutionizing enterprise software solutions across several industries, grow faster. I’m looking forward to leading effective initiatives that improve Blue Lotus 360’s industry presence both locally and internationally while collaborating with a vibrant team.
His expertise extends beyond branding and communications into business development, where he has successfully secured nine-figure contracts that helped the businesses he collaborated with grow. His ability to forge strategic partnerships and drive large-scale projects has been a cornerstone of his success.